About

Hi, I’m Vlada, a UX⁠/⁠UI product designer based in Toronto. My background is in healthcare, radiology, cloud infrastructure, eCommerce and retail. I work with products from idea to production: I design the interface and the system behind it – and I can also vibe-code the product myself.

I have worked both in large in-house teams, alongside developers, product managers and executives, and in small companies where I was the only designer.

Experience

  • 2024/12 – 2026/02

    Senior Designer, RamSoft

    Healthcare software, radiology

    • Design system, web and product
    • Blog engagement +51% vs site average
    • Interfaces, page structures and user flows
    • Landing pages and communication templates
    • Brand from screens to conference booths

  • 2022/04 – 2024/12

    Lead Designer, Azbuka Vkusa

    eCommerce and retail

    • Brand and experience design – revenue +7%
    • Design system – production time −25%
    • Guidelines, templates, asset libraries, components
    • eCommerce, retail, outdoor, email and in-store
    • Mentored four designers

  • 2021/04 – 2022/05

    Lead Graphic Designer, Timepad

    Event and ticketing platform, B2B and B2C

    • End-to-end rebrand: website, product, marketing
    • Visual language: page templates and type system
    • Illustration style and 3D visual direction
    • Layouts, user flows and wireframes for organizers

  • 2019/11 – 2021/04

    Senior Communication Designer, Cloud.ru

    IaaS, PaaS and ML platform

    • Internal B2B cloud platform for non-technical users
    • UI concepts, user flows, responsive web
    • User and competitive research
    • Corporate identity, illustration and graphics
    • Briefed contractors – 30% more projects finished

  • 2014/02 – 2019/11

    Lead Communication Designer, Pichesky

    Digital agency

    • Visual systems for Google, Nestlé, Unilever and BMW
    • Campaign concepts across channels
    • Agency deadlines: FMCG, automotive and tech

Education

  • 2008 – 2014

    Moscow State University of Printing Art

    Bachelor’s degree, graphic design

    • Digital media, iconography, packaging, illustration, videography, photography.

Courses

  • 2026

    Vibe Coding Master, Wannabe

    • Product idea into a spec an AI can build
    • Interfaces from a UI kit, GitHub, deploy, domain
    • Auth, databases, APIs, file storage
    • AI features, external integrations, testing
    • Landing page, analytics, SEO, legal pages, PWA

  • 2026

    SUPERPOWERED, Wannabe

    • UX⁠/⁠UI principles, JTBD, CJM, service blueprints
    • User flows, sitemaps, flowmaps, wireframes
    • Atomic design, UI kits, own and inherited systems
    • Discovery and delivery, research, benchmarking
    • Mobile design, 3D and AI illustration, Cinema 4D
    • Handoff to development, technical requirements
    • 25 iterations with an art director

  • 2021

    Graphic Designer, Wannabe

    • Graphic design, 3D modeling, mobile apps and websites.

  • 2017

    Web Design, Moscow Digital Academy

Awards

  • 2024

    Silver Mercury

    Art Director

    • Gold – Best of Branding. Bronze – Best Marketing Campaign.

  • 2023

    The World’s Best In-House Teams

    Art Director

    • Bronze.

  • 2023

    Red Apple

    Creator, Designer

    • Shortlist – Label and Packaging, Food.

  • 2021

    Young Glory

    Creator, Designer

    • Shortlist.

  • 2019

    AD Stars

    Creator, Designer, Illustrator

    • Crystal.

Skills

  • Product

    • UX⁠/⁠UI design, user flows, wireframing
    • Interactive prototyping, journey mapping
    • Usability review, UX research, accessibility

  • Systems

    • Design systems, tokens, component libraries
    • Iconography, illustration systems, layout standards
    • Brand guidelines

  • Communication

    • Landing pages and campaign assets
    • Product communication, email and social design
    • Responsive web design

  • Code

    • Vibe coding, AI-assisted workflows
    • Figma to production: interface, data, deploy
    • Databases, file uploads, AI features

Tools

  • Design

    • Figma, Cinema 4D, Adobe Creative Suite
    • Photoshop, Illustrator, InDesign, After Effects

  • AI

    • Claude Code, Codex, Conductor, VS Code
    • ChatGPT, Midjourney, Eleven Labs, Lovable

  • Team

    • Jira, Confluence, Asana, Notion, Teams
    • Keynote, Google Slides, PowerPoint
    • Word, Excel, Google Analytics